BOLD /bōld/ adjective Not Hesitant or Fearful; Daring; 
Not Timorous or Shrinking from Risk; Brave; Courageous; 
Adventurous; To Have Strong, Confident or Vivid Appearance.

SUDBURY - We've Got A Mid-Gut Crisis On Our Hands.

How To Kill The Dragon While It's Little
(Before It Destroys The Whole City)

My True Story, And A Fair Warning.

Sudbury, ON., 
December 31st, 2024

Let The Good Times Roll - Party City

It wasn't that long ago, okay maybe 10-15 years now, that I could live it up with the best of them. 

Drink what I wanted, eat what I wanted, and with very little effort, keep my body looking like I *gave a shit*. 

Young, healthy, active, and fit. 
Every day, I woke up fired up, full of energy, and ready to take on the day. 

Life was easy. Life was effortless. Life was automatic. 

But most importantly... 

Life was fun.

It seemed like no matter how late I stayed out, no matter how many times I ate fast food, chicken wings, and chips, no matter how much pop and beer I drank, and no matter how many "workouts" I skipped, I was always good to go. 

And to be honest... I was active, I did workout, and I loved being in great shape. 

But what I loved most? 

How easy it was. 

And everyone knew me as being in great shape. 

Then, out of nowhere, it wasn't easy, and I hate to say it, I wasn't in great shape anymore. 

And for what felt like months, I kept telling myself... It's Not That Bad!

And it wasn't... 

I would complain (more like whine!) to my wife about it, and she'd make me feel like a million bucks...

"Babe you're literally the hottest, you drive me crazy and I can't take my eyes off you!"

Music to my ears, and I would let it soothe my insecurities... 

But I knew deep inside... 

I could put a watermelon on my head and she'd love me all the same. 

 But The Truth Is, I Didn't Love Me This Way

And it's not to say I was fat by any means... 

Heck, MOST people who know me personally would think nothing has changed, that I still look fit and healthy, and that I'm still "the same fitness guy". 

But oohhhh aren't we good at hiding it. 

Slightly looser clothes. An extra intentional layer when going out. A little extra sucking in when everyone's looking. We know the tricks all too well. 

And that's all they are, tricks. Tricks to keep us trapped. To keep us victims. To keep us prisoners. 

But inside, we know the truth. 

That extra pudge you see with a tight shirt. 

That little overhang on the seatbelt. 

That sludge over the jeans that looks like snow hanging off a roof. 

That feeling when you notice your gut hit your partner when making love. 

And all that, boy, that's just a few extra pounds.  

5 gained here, 5 gained there, what's 10 pounds over? What's 20 pounds over? 

Sure, the impact on your health really isn't THAT much... right? 

Okay, it does have some impact. Heck, 10 pounds of extra fat adds 40 pounds of pressure on the knees. Think of how much harder your heart is working too? 

 But The Real Damage Is Done To The Soul, Not The Body

And it gets worse... 

Because when you start justifying the excess weight gain, heck just getting out of shape period, you put the nail in the coffin - and your soul knows it. 

As I write this, we're expecting a baby any day now. For the past 9 months, the old "sympathy weight gain" comment has come around... 

And it's so easy to accept it. "I'm such a good husband, gaining weight too!" 

But we all know what happens.... the baby comes... but the weight never goes. 

I know people who've told me they're still working on getting rid of their "baby weight"... and their child is 23 years old and has their own problems now!

It's Time To Get YOU Back, Once And For All.

As we dive head first into 2025, every gym, every fitness studio, every health shop, is all going to be telling you the same thing... 

"New Year, New You!" 
"Get Started With Your New Years Resolutions!"
"Start New Years Off With Our Guaranteed Kick Butt Program!" 
and the best of all... 
"Sign Up Today With No Money Down!" 

And the truth is... they all mean well. 

And they'll all work... SORT OF. 

But here's the shocking truth....

It's NOT ABOUT THE F@CK!N$ EXERCISE!

Okay, I guess if you haven't figured out yet... I should introduce myself... 

My name is Al - and along with my wife Sara-Marie, we are the owners of Bold Fitness. 

And that story above, is the cold, hard, embarrassing truth about my life over the past 12 months - leading up to *drum roll please* this January 1st.

For the last 21 years, I've owned, or been around, a fitness studio. 

And right now, despite having free, instant and EASY access to literally the best fitness you can ask for... 

I still have struggled to stay in shape. 

Which is why I know that joining "just another gym" is going to do a big load of nothing for you. 

I own a gym, it's freakin' free to me, and it's not what's missing, it's not what's keeping me from exercising, and it's not what's going to help me get the real me BACK! 

One last time...

Joining A Gym Will NOT Help You Reach Your Goals. EVER.

Pretty confusing stuff, eh? 

Why am I, as a gym owner, telling you that, well, it's just not going to work. 

Because I've been doing this for 21 years, and we've seen tens of thousands of clients come through our doors, we have hundreds of testimonials, people who've lost 10 pounds, people who've lost 150 pounds, and everything in between. 

And because of that deep level of experience, I can confidently say, it is NOT about the exercise. 

Okay... So What's The Secret Sauce?

Over the last month, I've been thinking...

And thinking...

And thinking...

About why I can't get myself motivated to get back in shape, like I used to, when it was so easy...

And I finally figured it out.

It's because I've let my own personal standards DROP. 

Listen, anytime someone suddenly starts to put on weight, or starts to struggle at work, or starts to grow distant with their spouse, or starts to neglect their kids, or starts to spend all their money, or starts to (insert stupid behavior here)... 

It's because they've lowered their standards in that part of their life. 

And here's the real kicker... 

If you've let your health and fitness standards drop... 

Just going to the gym again WILL give you SOME results, but they will be SHORT TERM unless you.... RAISE YOUR STANDARDS again. 

The Only Way To Achieve Lasting, Permanent Weight Loss Is To...

Raise Your Standards 
(and we made a new way to make it ultra easy)

Gone are the days of "just fitness"... 

Look around, Sudbury. 

We have a city of 175K people, with countless gyms, boot camps, yoga studios and everything in between... 

And yet we rank number 2 as the most obese city in Canada! (Despite Ontario itself being just below the national average.)

But I'm not here to talk about Sudbury as a whole... 

I want to talk about you, and me. 

Because I don't want to be a part of that statistic anymore. 

I want to be better, and I want you to join me on that journey. 

Here's how we're going to do it...

The Most In-Depth Transformation System Ever Put Together

Sara-Marie and I have been working our butts off (all while she's growing a baby!) to put together something we've never done before... 

And we'll be joining you along for the ride, too. 

We've created a revolutionary system, combining real-world fitness at our Bold Fitness studio, which specializes in melting fat FAST through fitness kickboxing (plus crush that stress by beating the crap out of a heavy bag), and a powerful 12-week email course dedicated to getting your mind right.

With this new program - the Be Bold System - you'll gain access to a brand new framework, where you'll be able to access every tool, every trick, every strategy needed, to help you make 2025 your best year yet. 

And we're going to do that, by helping you raise your standards. 

And here's the best part...

You Can Use These Strategies To Reach ANY Goal You Have

BUT FIRST... WHO THIS IS NOT FOR!

There's a big difference between our Secret Sauce, and a Magic Potion. 

And if you're looking for an instant fix, a "shit I need to lose 20 pounds in 7 days" solution, a drink-a-few-shakes-a-day-and-lose-a-zillion-pounds approach...

This is NOT for you. 

BUT

If you're like me... 

And you not only want to get back into great shape, but you want to get the real YOU back, and you're sick and tired of feeling like a failure, and ready to put in the work, then this will be the best New Years you've ever experienced. 

If You've Been Struggling To Melt Fat And Feel Amazing:
Here's Why...

For years, the "old way" to get in shape was easy, and if you ask any fitness guru, they'll say things like "Just workout more!" 

Then, things got fancy, and you started hearing things like ... calories, macros, keto, alkaline, carnivore...

And before you know it, nothing seemed to work, or you were spending a fortune on every new fad with little to nothing to show for it. 

Stop with the crazy fads - it's not your fault these aren't working for you, they're not supposed to be permanent! 

We've gone full circle in the world of health and nutrition, and shit's gotten crazy. 

Now, it's time to focus on you, and forget what the world is trying to convince you of trying next. 

Listen, we want to challenge you right now, to embrace a life of BOLD. 

Say it with me... 

I AM BOLD!

Wait? Why am I Bold? Am I worthy of being Bold? What do I have to do?!

Bold is a way of life. Bold is a state of being. Bold is a presence of empowerment. 

When you're young, you take your partner. Now, we snore and sleep in separate rooms. 

When you're young, you drive a sportscar. Now, we ride around in mini vans with stick figure stickers. 

When you're young, you move with confidence. Now, we slouch with despair. 

When you're young, you wake up with energy. Now, we need a nap after lunch. 

Age does not cause this. Giving up does. Settling for less does. Lowering your standards does. 
And we use all these cute expressions to try and justify it all... 

"oh I have responsibilities now" 
"I'm more mature now"
"I'm not as young as I used to be" 
"I have people that depend on me now"

Blah. Excuses. 

Living tired, exhausted, sick and lazy, has nothing to do with age, it has to do with YOUR mental decisions.

Having sex once a a quarter, and only ever in the bedroom with the lights off, has nothing to do with age, it has to do with YOUR mental decisions. 

Driving a mini van and scoffing at that punk revving his sports car has nothing to do with age, it has to do with YOUR mental decisions. 

And BOLD is the solution, the anecdote, the Secret Sauce. 

Being BOLD is about being alive, it's about living with energy, it's about making love on the kitchen counter, it's about chasing your kids around the house, it's about being fun, it's about laughing, it's about taking chances, it's about courage, it's about living a real life. 

Every Be Bold Membership Includes The Following 2 Secret Sauces

Be Bold Secret Sauce #1: 

Proven Exercise through Bold Fitness

It's no secret that exercise is vital to physical excellence. 

BUT... 

It doesn't have to be so gosh darn boring!

Every Be Bold membership grants you full access to all of the Regular Classes offered at Bold Fitness. To view the schedule, click HERE. 
Over the past 21 years, we've perfected our art, and created classes that not only melt fat at record speeds, tone the body in ways you never thought possible, and build real-life skill that help you prevent injury while living free, but our programs make you feel empowered and confident like never before. 

Plus, with our open-gym times, you're able to drop in and get a workout in at your own pace too! 

(if purchased alone $99.00/month, but INCLUDED through Be Bold)

Be Bold Secret Sauce #2: 

BOLD Mental Framework Course

In this 12-Week email series titled "Building An Unbreakable Mental Fortress", you'll receive one email each Monday specifically designed to arm you with the skills, tools and strategies needed to be able to empower you to achieve your wildest dreams. 

If you've felt like every time you take 1 step forward, something drags you down and you take 2 steps back, this is what you're missing. 

(if purchased alone $97.00/month, but INCLUDED through Be Bold)

And Right Now, It Gets Even Better...

When You Invest In Yourself, And Choose To BE BOLD,
You Get Instant Access To These Bonuses:

  • BONUS 1 - 14-Day Head Start: Your first steps to embracing the BOLD you, done in 14 easy days. Everything you need to reset your mind, reset your body, and reset your life. There's no better way to start a journey off than with a Head Start. (if purchased alone $97.00, INCLUDED through Be Bold)
  • BONUS 2 - 30-Day Home Power Blast: Are you ready to engage your body, get the blood flowing, and give yourself the confidence boost of early physical results? This 30-Day fitness plan is easily followed right from your home, with no equipment needed. This is a great addition to the in-studio classes offered at the club, especially on the days you can't get in. (if purchased alone $50.00, INCLUDED through Be Bold)
  • BONUS 3 - Goal Setting System: The only way to get anywhere, is to know where you want to go. If you're serious about reaching your goals, you need to make them, and follow a proven system to attain them. One of the biggest ways you can steal from your future is by failing to define what it looks like now. (if purchased alone $37.00, INCLUDED through Be Bold)
  • ​BONUS 4 - 50% Off All Specialty Programs: At Bold Fitness, in addition to classes and open gym times 6 days a week, we run specialty classes that rotate every 6-8 weeks. These are high-demand programs that sell out fast and offer specific, tailored benefits. As a Be Bold member, you'll receive a full, 50% discount on all Specialty Programs.

Everything combined, the total value is well over $400. 

But today, you can gain access to the entire Be Bold System, for only $60/mo, with no registration fee, 
no contracts, and you can cancel anytime (and still keep all the bonuses!)

This Year, Don't Just Join A Gym, Join A Proven System That Includes Both The Physical and The Mental Side, For A Total Life Transformation.

Contact Details 
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$60/mo+tax
$16.95

ONE TIME OFFER: As part of the Bold Fitness family, we believe in having a very simple dress code: a club t-shirt. This simple t-shirt is only $28+tax at the club, but today, by checking this off, you can get one for only $15+tax.

Be Bold Membership is ONLY available to folks who have not been to Bold Fitness in the past 6 months. 

What's Included:
  • Full Access to Bold Fitness: Unlimited access to classes 6 days a week, including open gym times. 
  • Building An Unbreakable Mental Fortress: The greatest achievers on the planet rely on many of the principles and strategies shared within this exclusive 12-Week course. 
BONUSES:
  • 14-Day Head Start: The quickest way to kickstart your journey and melt those holiday muffins. 
  • 30-Day Home Power Blast: An easy-to-follow fitness routine that can be done anywhere, with no equipment!
  • Goal Setting System: A time-tested approach to reaching your goals faster than ever before.
  • ​50% Off Specialty Programs: Exclusive offers for all specialty programs. 

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Bold Fitness
getfit@familykickboxing.ca

100 Brian McKee Lane
Sudbury, Ontario
(Parking Lot at Back of Building)

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